DENON PARTNERS WITH SUSAN G. KOMEN ® TO DEBUT SPECIAL EDITION SUSAN G. KOMEN EXERCISE FREAK™ FITNESS HEADPHONES
May 28, 2013
-- Performance-Enhancing Wireless Headphone Created in a Signature Pink for Susan G. Komen; Part of All Sales Will Be Donated to Help Find a Cure for Breast Cancer--
Kleinburg, Ontario, May 29, 2013—Denon Electronics, a premier manufacturer of high-quality home and personal audio products, announces it is partnering with Susan G. Komen® in the fight against breast cancer. Denon®, the official Komen headphone partner, will offer a new special edition Susan G. Komen Exercise Freak In-Ear Headphone. Available in the signature pink of Komen, $12.30 from the sale of each set of headphones will benefit Komen and Denon has committed to a minimum guarantee of $50,000.
“We are excited about the commitment Denon has made to the fight against breast cancer. These new special edition headphones will help fund innovative research to find the cures for this disease,” said Dorothy Jones, VP of Marketing at Komen. “In addition, by sponsoring five Komen Affiliate Race for the Cure events across the country, Denon is supporting local communities, touching the lives of families who are currently facing breast cancer.”
Like all Denon Exercise Freak headphones, the new Komen edition is super-lightweight, sweat-proof, and wireless; engineered to help users perform at their peak while enjoying their favorite music and taking calls. They also feature Denon’s signature sound quality and the Denon Sport mobile app which totally enhances the users experience. The Susan G. Komen Exercise Freak In-Ear Headphones will be available in June for $169 at selected Denon dealers.
“Komen is the world’s leading light in the battle against breast cancer. It’s an honor and a privilege for Denon to join forces with this great organization to help empower women and energize the science to find a cure to this devastating disease,” said Petro Shimonishi, senior global product manager for Denon Headphones. “At Denon we believe music has the power to enhance and motivate your workout performance. Exercise Freak wireless headphones were created specifically to help people achieve their very best. With this special edition, people will now be able to combine their personal workout efforts with their desire to support a truly worthy cause, giving hope and much-needed assistance to so many women and their families around the world.”
Denon has committed to help sponsor five Komen Race for the Cure events (5K runs and fitness walks) held in 2013/2014 with these Komen affiliates: Komen South Florida (West Palm Beach), Komen Greater New York City, Komen Chicagoland Area, Komen Denver Metro, and Komen Central Valley (Fresno, California). The headphones will be present at each of the Races.
The Exercise Freak is part of Denon’s new family of headphones, featuring groundbreaking lifestyle-specific smartphone applications, all of which are engineered from the ground up to Sound Like You™, Move Like You, Fit Like You. Denon’s new Exercise Freak headphones are compatible with all Bluetooth devices and include anti-microbial ear tips (S, M, & L sizes) and a micro USB charging cable (for charging the battery).
All Denon Headphones are engineered with the same passion for quality and superior audio performance that Denon has applied for over 100 years to make superior audio products. Denon develops and engineers each of its advanced headphone products by carefully crafting personal listening and style solutions. To create its widely varied headphone family- Exercise Freak, Urban Raver, Globe Cruiser, Music Maniac, and Classic Denon listened to consumers. The result is a new type of headphone line that not only delivers a perfect fit but also includes differentiated feature sets, specialized design elements and the groundbreaking integrated application suites to suit each individual lifestyle and listening preference. Simply put, Denon Headphones are engineered to Sound like you, fit like you, and move like you, so you can feel the music like never before.
About Denon Electronics
Denon is a world leader in the manufacture of the highest-quality home theater, audio and software products. Denon is recognized internationally for innovative and groundbreaking products and has a long history of technical innovations, including the development and groundbreaking commercialization of pulse-code modulation (PCM) digital audio. Denon Electronics is owned by D&M Holdings, Inc.
About D+M Group
D+M Group is a global company dedicated to enhancing life through inspired sound solutions delivered anytime, anywhere. With a strong belief that “Performance is everything,” D+M is focused on innovation to meet the needs of customers in an increasingly digital world. Serving the consumer, professional and automotive markets, D+M Group brands include Allen & Heath, Boston Acoustics®, Calrec Audio, Denon®, Denon DJ, Denon Professional, Marantz®, Marantz Professional, and Premium Sound Solutions. Headquartered in Mahwah, New Jersey, D+M Group has approximately 2,000 employees worldwide, with products and services marketed in more than 45 countries. D+M Group is a Bain Capital portfolio company.
All product and brand names with a trademark symbol (except Susan G. Komen which is a registered trademark of the Susan G. Komen Breast Caner Foundation, Inc.) are trademarks or registered trademarks of D+M Holdings, Inc., or its subsidiaries.
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org.Connect with us on Facebook and Twitter
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